The Times of India writes about The Higher Pitch
By The Times of India
In an exclusive feature, The Times of India, India’s leading mainline daily talks about The Higher Pitch and its disruptive relevance in the marketplace. The feature was part of the newspaper’s weekly spotlight on the ‘aaha’ moments of entrepreneurs that led to the inception of start-ups. Featured in its year of inception, the article talks about how its founders, Prabhanjan Deshpande (PD) and Nishant Mishra, went about identifying the market challenge, and constructed an operating model that disrupts traditional ways of running marketing in enterprises.
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