Musings

  Much soothsaying has been happening on what is going to trend in 2018 in the digital world. With all the conversations I have been having with my customers, the fraternity, and the academia, there are certain trends I sense, with my ears to the ground. These are, however, focused...

  IT is the mainstay of most industries today. Couple this with the ever-growing need for marketing and we have two large industries fused together, making it a formidable phenomenon. On the flipside, there are just as many companies as there are clients. This event makes it imperative for IT...

  Marketing is about creating something new and exciting. That has been overdone as well. This only leaves space for marketing disruptions that go beyond the rules of everything that has been done to create something iconic. Take the example of Europcar’s Crush Hour or Coke’s drinkable advertising campaign done...

  If you have traveled in local trains in Mumbai, India, you would not have missed the lesser privileged hawkers trying to sell all and sundry to make a living. Yes, it is not a great thing to brag. However, if you look a little closer, you find some empirical...