Musings

MUSINGS


Read our impressions, and some of our parallel thought processes, as we strive to make a constructive difference in the business-to-business marketplace. Feel free to join the conversation. We love to hear your views and comments.

21

Jan 19

21st January 2019

TEST

By higherpitch-admin /

THIS IS TEST DEMO.

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5-definitive-enterprise-digital-trends

2

Jan 18

2nd January 2018

5 Definitive Enterprise Digital Trends in 2018

By higherpitch-admin /

  Much soothsaying has been happening on what is going to trend in 2018 in the digital world. With all the conversations I have been having with my customers, the fraternity, and the academia, there are certain trends I sense, with my ears to the ground. These are, however, focused...

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beat-the-yawns-blog-image

20

May 17

20th May 2017

Beat the Yawns of Technology Marketing

By higherpitch-admin /

  IT is the mainstay of most industries today. Couple this with the ever-growing need for marketing and we have two large industries fused together, making it a formidable phenomenon. On the flipside, there are just as many companies as there are clients. This event makes it imperative for IT...

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break-a-rule

20

May 17

20th May 2017

Break a Rule

By higherpitch-admin /

  Marketing is about creating something new and exciting. That has been overdone as well. This only leaves space for marketing disruptions that go beyond the rules of everything that has been done to create something iconic. Take the example of Europcar’s Crush Hour or Coke’s drinkable advertising campaign done...

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timepass-marketing

20

May 17

20th May 2017

‘Timepass’ Marketing

By higherpitch-admin /

  If you have traveled in local trains in Mumbai, India, you would not have missed the lesser privileged hawkers trying to sell all and sundry to make a living. Yes, it is not a great thing to brag. However, if you look a little closer, you find some empirical...

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