MUSINGS
Read our impressions, and some of our parallel thought processes, as we strive to make a constructive difference in the business-to-business marketplace. Feel free to join the conversation. We love to hear your views and comments.
2
Jan 18
5 Definitive Enterprise Digital Trends in 2018
Much soothsaying has been happening on what is going to trend in 2018 in the digital world. With all the conversations I have been having with my customers, the fraternity, and the academia, there are certain trends I sense, with my ears to the ground. These are, however, focused...
Read More20
May 17
Beat the Yawns of Technology Marketing
IT is the mainstay of most industries today. Couple this with the ever-growing need for marketing and we have two large industries fused together, making it a formidable phenomenon. On the flipside, there are just as many companies as there are clients. This event makes it imperative for IT...
Read More20
May 17
Break a Rule
Marketing is about creating something new and exciting. That has been overdone as well. This only leaves space for marketing disruptions that go beyond the rules of everything that has been done to create something iconic. Take the example of Europcar’s Crush Hour or Coke’s drinkable advertising campaign done...
Read More20
May 17
‘Timepass’ Marketing
If you have traveled in local trains in Mumbai, India, you would not have missed the lesser privileged hawkers trying to sell all and sundry to make a living. Yes, it is not a great thing to brag. However, if you look a little closer, you find some empirical...
Read MoreLatest Blogs
-
TEST21st January 2019
-
5 Definitive Enterprise Digital Trends in 20182nd January 2018
-
Beat the Yawns of Technology Marketing20th May 2017
-
Break a Rule20th May 2017
-
‘Timepass’ Marketing20th May 2017