Marketo Specialist

Marketo Specialist

 

Job Description:
  • Support and execute the B2C and B2B digital demand generation strategy, including development of all inbound and outbound tactics, including emails, landing pages, forms, CTAs and workflows
  • Test and optimize the user experience to drive demand generation and conversion across all digital properties - including multivariate A/B testing
  • Manage all technical aspects of marketing automation (Marketo) and CRM integration
  • Develop scheduled and incremental reporting with the ability to compile and review raw data, provide detailed analyses and regularly assess program effectiveness and make recommendations and optimizations
  • Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue
Qualifications:

Relevant Degree

Years of Experience:

3 to 5  years of relevant work experience

Compensation:

As per industry standards

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