We believe that marketing creatives are a mix of art and design. While art can be interpreted in several ways, design thinking channelizes beholders to comprehend and appreciate the intended purpose of the creative.
Our design thinking team consists of:
- Artists who direct and visualize the abstract
- Creative designers who bring designs to life
- Animation and video programmers who can storyboard and take your brand to the next level
- UX and UI experts who add the much-needed sensory intuitiveness to the design
- Domain-led packaging experts who notch up your presentation experience as well as spruce up documents of any kind, across channels
Content and Search Marketing
We treat His Majesty, Content, as highly sacrosanct. We firmly believe that content is of no use, if not written to be read and shared. Our Content Engineering team handles content-writing specific to your domain, in a scientific way. We analyze the right keywords based on your value proposition and the intended audience; and ensure proper density and contextual relevance of these keywords in the content we write. Our team addresses content holistically and provides appropriate optimization and marketing of the content across search engines, the web, and digital channels.
While we specialize in content written in American and Queen's English, we ensure that we well articulate the industry, domain, and company-specific lingo in what we write. Our focus is always on feeling the pulse of your company in what we write.
We, however, look at Content Marketing beyond the text. Our integrated marketing programs see content being generated and marketed in a judicious mix of text, video, audio, pictures, graphics, presentations, and news.
Communications and PR
We realize the importance and impact of communication on your internal and external stakeholders, and we address both. Our services help you build the right kind of customer communication, investor-led communique, and messaging for influencer communities that include analysts, advisories, and alliance partners. We customize the message and choose the right communication channels including email, digital, social, and PR. We customize our newsletter strategy for content, medium, and frequency to all of your stakeholders focusing on sustainably engaging them.
Our wealth of experience in handling global PR for leading enterprises ensures the right kind of media messaging and coverage in the US and India, among others. We tie our PR methods to enhancing your brand perception as well as generating customer demand, and integrate our PR efforts with our overall campaign management framework.
Our edit desk writes your press releases, in conformance with corporate guidelines, and manages the distribution, while our global communications office engages with journalists and media houses for potential coverage and tracking.
Customer demand can be created, but never destroyed. If not nurtured well, it only flows from your organization to another!
Our years of proven experience in demand generation in leading global markets has allowed us to instill a lot of best practices. We define a start and finish line for the process and pre-determine the right kind of marketing outcomes out of demand generation.
Our campaign squads coordinate your in-house teams to generate the right kind of customized market messaging and value differentiation for your company. We specialize in running integrated demand generation campaigns through a combination of digital, social, email, and voice elements. Our trained domain-based executives ensure outreach to the right decision makers and qualify every lead as per the pre-set measures.
Our proprietary ways of reaching out to your prospect universe ring in a steady inflow of qualified leads into your funnel. Furthermore, we specialize in setting up exclusive conversations with the C-suite as part of our high-impact programs.
Talk to us to know more about how to build assured efficiencies and reduce your cost of sales.
While we focus on generating efficiencies in your marketing investments, we also offer services that strengthen your digital enterprise. We help identify processes and applications in your business ecosystem that can be extended to mobile platforms and build those apps for you, agnostic of the operating system. If you have a comprehensive mobile strategy for your enterprise, we can help set a custom app store for your business needs allowing your internal and external stakeholders to access those applications seamlessly.
Our experience in addressing enterprise mobility enables us to build intranet solutions giving an interactive social interface wrapping around all of your business applications. Our digital delivery teams are adept at identifying the right business processes and enterprise hooks, integrating them into a common intranet interface. We also provide a seamless omnichannel experience of the entire enterprise application suite on a mobile application, advocating the concept of 'Enterprise-in-an-App.'
If you have applications already running that are servicing your employees or customers, we can help reduce your cost of maintenance by providing email and chat-based support services.
Talk to us to transform your organization into a truly digital enterprise.