Category: Customer Experience

  • Customer Experience Analytics: What Should Be Measured and Optimized?

    Customer Experience Analytics: What Should Be Measured and Optimized?

    How would you like to improve the experience that your customers have with your business? Customer experience analytics is an effective way to help you get the perception of your brand among your customers. Customer experience analytics tools are backed up by numbers and provide a clear picture of the progress made by customer experience […]

  • What is a Customer Experience Journey? What Makes it Worth Your Time? 

    What is a Customer Experience Journey? What Makes it Worth Your Time? 

    Buying a product involves many steps before making a final decision, which happens with every purchase. As part of the buyer’s journey, the steps involved in the buying process are known as the customer journey.  Many companies today invest a large number of resources in marketing and advertising merely to stay in the eyes of […]