Author: Team THP

  • Customer Experience Analytics: What Should Be Measured and Optimized?

    Customer Experience Analytics: What Should Be Measured and Optimized?

    How would you like to improve the experience that your customers have with your business? Customer experience analytics is an effective way to help you get the perception of your brand among your customers. Customer experience analytics tools are backed up by numbers and provide a clear picture of the progress made by customer experience […]

  • A handshake between evolving marketing needs and modern technology

    A handshake between evolving marketing needs and modern technology

    Digital technology is what the businesses of this age look up to when marketing products or services. The presence of the internet combined with innovative forms of marketing make digital technology a powerful source for the growth of any company or business. Digitization has given rise to digital marketing, which we are all quite aware […]

  • Adding the Design Heartbeat to Experience

    Adding the Design Heartbeat to Experience

    In an era led by digitalization, the most successful of brands isolate to a common denominator – a dedication to design, or rather, design-led customer experiences. For these brands, design is a lot more than simply packaging. It’s not about the logos, the applications, or the campaigns, though it often does include those things; instead, […]

  • What is a Customer Experience Journey? What Makes it Worth Your Time? 

    What is a Customer Experience Journey? What Makes it Worth Your Time? 

    Buying a product involves many steps before making a final decision, which happens with every purchase. As part of the buyer’s journey, the steps involved in the buying process are known as the customer journey.  Many companies today invest a large number of resources in marketing and advertising merely to stay in the eyes of […]