Author: Team THP

  • Customer Experience Analytics: What Should Be Measured and Optimized?

    Customer Experience Analytics: What Should Be Measured and Optimized?

    How would you like to improve the experience that your customers have with your business? Customer experience analytics is an effective way to help you get the perception of your brand among your customers. Customer experience analytics tools are backed up by numbers and provide a clear picture of the progress made by customer experience…

  • A handshake between evolving marketing needs and modern technology

    A handshake between evolving marketing needs and modern technology

    Digital technology is what the businesses of this age look up to when marketing products or services. The presence of the internet combined with innovative forms of marketing make digital technology a powerful source for the growth of any company or business. Digitization has given rise to digital marketing, which we are all quite aware…