Marketing on Tap
Variable Marketing and Increasing Returns
Prabhanjan Deshpande (PD)
PD has more than 16 years of corporate work experience, mostly in technology marketing and sales across the US, India, and Japan. A large part of his
career was at IGATE, India’s sixth largest software exporter, till the French major, Capgemini acquired it in 2015. Through his career, PD has anchored
several high-decibel marketing campaigns, turnarounds, and brand transformations, all the while focusing on efficiencies and returns on marketing. He has also
successfully led integrated demand generation programs apart, and specializes in executive connects and value-based business networking. At IGATE, PD
was the global head of communications and PR and was the face of the company during significant events such as M&As, digital campaigns, as well as
unusual crisis situations. He has been part of the IGATE journey as it rose from $80 million to $1.2 billion in revenues over nine years. PD was also the Head of
Marketing for GlobalEdge Software and LiquidHub, India.
PD is an alumnus of the Indian Institute of Management, Bangalore (IIMB), and is a graduate in Life Sciences from Bangalore University. He has been part of business bodies in the country such as the CII-Young India Chapter and the Marketing Chapter at NASCOMM.
Nishant Mishra brings in over 15 years of a perfect blend of entrepreneurial and corporate experience. His experience of working in the global consulting team at IGATE, knowledge of technology as a business, and setting up marketing and customer service teams from the ground up augurs well for The Higher Pitch's clients. He specializes in marketing strategy, research and customer intelligence, solution building, and digital marketing, which are core elements of the company’s offerings. Nishant spent a significant amount of time at IGATE working in demand generation, digital marketing, and later in Retail & CPG consulting group. During his tenure at IGATE, he has worked on various programs around Digital Strategy, Omnichannel Retailing, and Customer Experience Management. Nishant has also led regional marketing for Birlasoft’s Europe and APAC region and has successfully carried out integrated marketing programs including advisory relations and demand generation.
Early in his career, Nishant spearheaded a digital startup where he also set up an offshore customer service team for a Bay Area-based note-taking app company, which resulted in a saving of several hundred thousand dollars during the engagement period. The startup is now valued at more than a billion dollars today. He has also led the nation-wide brand launch for one of India's leading low-cost tablet PCs and built an overall marketing ecosystem for them.
Nishant holds an MBA in Marketing and Information Technology from AMITY Business School, NOIDA, and a Bachelor’s Degree in Information Systems from J.S.S College, NOIDA. Nishant has also completed a Search Engine Marketing course from Google in collaboration with NIIT Imperia.